Wednesday, March 30, 2016

Intro...World of Coca-Cola

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This review is my personal opinion. I am not paid by anyone. I do not receive any amenities (free or discounted).

All photos contained in this article are for the purposes of news reporting. These photos contain the logos of Coca-Cola and are trademarked and copyrighted by The Coca-Cola Company ©®.

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World of Coca-Cola
World of Coca Cola, Atlanta, Georgia

KNOW BEFORE YOU GO: WORLD OF COCA-COLA

After you have seen what Atlanta has to offer culturally and historically; after you have had your fill of either the Civil Rights Movement, the Civil War and perhaps even Gone With The Wind, you will invariably find your way near Centennial Park and across to the exhibit/museum/greatest advertisement in the "person" of the World of Coca-Cola. 

John Pemberton statue
John Pemberton, the pharmacist who invented Coca-Cola

1. If you have not been to Atlanta since 2006, you will learn that the museum is no longer near Underground Atlanta (a shopping and entertainment district that has seen better days). Obviously, moving the World of Coca-Cola has affected the economy of the Underground, with more tourists now staying in the Centennial Park area. For some reason, the old building is still there, overgrown with trees, seemingly decaying.

Former World of Coca-Cola, Atlanta Underground
Former location, near the Atlanta Underground

2. The relocated museum is a tribute to Coca-Cola and its products of course, but it can also be seen as an extreme example of American capitalism, the power of advertising and it's influence throughout the world. 

Coca-Cola artifacts
All things Coca-Cola (registered trademark by The Coca-Cola Company)
3. But this is a fun place. The amount of memorabilia and artifacts is a history lesson in itself. Indeed, Coca-Cola is credited with our modern visual of Santa Claus. The popular artwork of the rotund, rosy-cheeked jolly fellow was immortalized largely based on Clement C. Moore's description in his poem " "Twas the Night Before Christmas," forever cementing the American personification of St. Nick (along with other previous illustrations). 

Illustration of the Coca-Cola Santa
Santa Claus, as imagined by Coca-Cola (registered trademark of The Coca-Cola Company)

3. Coca-Cola presents a fair account of its history, it's influences, and even acknowledges its mistakes such as trying to change to formula of classic Coca-Cola. The company can be credited, along with Hallmark, McDonald's and Kodak, with changing the 1960's in-your-face style of television ads to the more artsy approach, (movie style cinematography, messages of peace, world love and family life). All of this is part of the museum, along with toys, clothing, and interactive exhibits.

Coca-Cola Polar Bear
Polar Bear, for your photo op (registered trademark of The Coca-Cola Company)

4. There are what can be considered a few major highlights: the promise that you will see the vault where the original formula is kept, (that's all you see, the vault, not the formula, which is supposedly inside), a photo op with the Polar Bear character and, the room with all of the flavors and products of the world. At the end, before you exit through the obligatory gift shop where you can get your fill of all items Coca-Cola, you are given a small bottle of the famous classic formula. Drink the soda and save the bottle, since the bottling location is considered important, sort of like where your money is minted.

Photo of the Vault
The Vault

5. If you read every line, examine every artifact, and pass through every gallery, including the room where decades of television ads are screened, you will get your $16 worth and you can conceivably be there for hours. You can imagine on a rainy day the crowds that must be there. 

World of Coca Cola, 121 Baker Street NW, Atlanta, Georgia. 1-800-676-COKE.

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